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What are the Essentials of Content marketing strategy guide?

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  To make sure that your content marketing is effective & gives you the desired results, here I mention some essentials of the Content marketing strategy : Audit of your current Content Marketing Plan Before moving to create a Content Marketing Plan, you need to make a review and access your present execution and comprehend what works and what doesn't. While auditing, check on: Performance of your content Type of content receiving more engagement or traffic Content posting/publishing recurrence Ranking Keywords Understanding your audiences Your audiences are the one who is the ultimate user of your content. They are the ones for whom you are generating the content, hence it is important to understand which form of content is more accepted and valued by your audiences.  Decide the goals to be achieved through content marketing You need to decide what goals or targets you want to meet or achieve through your content marketing strategy. Without having pre-determined goals & ob

Content Marketing Strategy: A guide to successful Content Marketing

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  Do you know that 90% of Organizations* have included content marketing in their marketing strategy? Have you invested your time & marketing efforts to create the right content & market your content in the right way? If you have put all your efforts & not getting the right results from your content marketing strategy, or about to include content marketing in your marketing strategy, then here is a guide for a successful content creation & content marketing. Before moving to the guide, let us understand why most organizations are choosing content marketing as a part of their marketing strategy. Why content marketing is important? Blogging for Business is important because: •    Cost-Effective Strategy •    More traffic to your website •    Increase Social Media followers •    Build your brand’s trustworthiness & credibility •    Establish your brand’s authority •    Enhance SEO efforts These are the major reasons why most organizations are choosing  content marketin