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Showing posts with the label Digital Marketing Strategy

What is the difference between digital marketing and internet marketing?

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  Digital Marketing and Internet Marketing are amazingly comparative, however, they do contrast somewhat. How about we take a look at the meaning of these two terms and understand them. Digital Marketing Digital Marketing is a wide term that depicts a lot of advertising techniques that utilize digital platforms to promote & market your products or services. This term is an umbrella term that portrays whatever utilizes an advanced stage for advertising your business, from online media stages to TV promotions. Digital Marketing promotions aren't restricted to the web. Internet Marketing Internet Marketing, otherwise called as online marketing, is a subset of digital marketing that incorporates techniques you use to showcase yourself on the web. To qualify as an Internet promoting technique, it must require the Internet to work and interface with leads. Internet centers around building the brand’s presence on the web. The difference between Digital Marketing & Inte...

Digital Marketing Strategy for Medical Laboratories

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  Digital marketing has significantly helped the healthcare industry to evolve and connect with the people. With a focused marketed approach, targeted content, and outreach the entire marketing is moved to a patient engagement model. A combination of strategized business and its digital marketing can give the desired results over a period of time. Essentially it needs to be worked in an integrated way, both in online and offline channels. Top 5 Digital marketing strategies for laboratory:- 1. Fully functional website:  A fully functional, custom, and the automated website is the best engagement models. Create a platform that includes information for the best healthcare laboratory. Develop different portals such that the website visitors can easily find whatever info they want. Different portals include physician portals, call now portals, online payment portals, etc. automate your website in such a way that the lab assistants also get the pop-up notifications and there is the ...