Digital marketing strategy for schools to increase enrolment
Most private schools are dependent on traditional marketing and local media to advertise their schools to increase enrolments so that the school keeps going. Now there are major advancements in the field of technology and people have switched over to the online method to acquire information. Newspapers, flyovers, billboards, etc are some of the examples of traditional marketing which is used to advertise or display information. In the era of smartphones and laptops, people can get their news at their notification bars, so the newspaper is not only the source of information. Hence, to keep going and increase the number of enrolments for private schools, a digital marketing strategy for schools should be implemented. Because parents search for information online and check for various schools before they enroll their child into one. Hence it is imperative to have a strong digital marketing strategy for schools to have better visibility across all digital platforms, create a unique brand i